What Is PrimaLoft®?

Many of the products from our Snow Collection are made with PrimaLoft®.


What Is PrimaLoft®?

PrimaLoft® was originally created for the US military, as they were looking for a synthetic alternative to down insulation. Down uses duck or geese feathers to insulate a product, in contrast, PrimaLoft® consists of ultra-fine polyester fibre which are stapled and melted together on millions of tiny touchpoints, which creates lots of small air pockets. These air pockets are heated by the body while you’re wearing it, which makes the products very lightweight and thermal efficient. It is also compressible and breathable just like down.

Fun Fact: 1g of PrimaLoft® insulation fibre is more than 9.000 meter long.

PrimaLoft® insulation keeps you warm, even in harsh weather situations, as it maintains 96% of its warmth in wet conditions. This is possible as the ultra-fine fibres are hydrophobic, which means they don’t take on water and moisture. You’ll also find that products using PrimaLoft® insulations are very fast drying.

As well as being warm and water resistant, the material is also very easy to clean on a simple washing machine cycle and many find it less bulky than other insulated winter products. And if you need any more of a reason to choose a PrimaLoft® product, they use plastic bottles to create their insulation which would have otherwise made their way into landfill and the ocean. A lot of the Animal Snow Collection contain PrimaLoft® Gold Insulation Luxe™, which uses 100% post-consumer recycled fibres!

What Products Contain PrimaLoft®?

Products like the Snowstorm Womens Snow Jacket, Trail Mens Snow Jacket, Glaze Snow Pants, and even accessories like the Track Womens Snow Mittens and Snowstorm Mens Snow Mittens all contain PrimaLoft® Gold Insulation Luxe™, plus many more!

Shop all Animal Snow here.