Mountain bike

Animal signs pro mountain biker Ben Moore as new brand ambassador

12 Jul

We are stoked to announce we have signed pro mountain biker Ben Moore onto our team of epic brand ambassadors. The 1 year contract will see us work together on a number of exciting projects as Ben pushes the boundaries of his own performance, whether under a competitive format or in the form of original content creation.

“Today was a very special day for me and one I'll remember for the rest of my life.”

Ben Moore is a Poole local, and has made his mark in the MTB industry by dominating the Urban Downhill events over the past few years. With over 50K combined followers on social media, Ben loves taking on creative and entertaining projects. ‘My Home Town’, one of his latest videos, focused on his local area of Poole and Bournemouth and generated over 80K views on Facebook.

Animal signs Ben Moore

“I’m over the moon to join Animal, it’s been a few years in the making and I can’t wait to take on new projects wearing one of the most iconic MTB lifestyle brands in the UK”, Ben said. “Today was a very special day for me and one I'll remember for the rest of my life.”

The signing comes from a decision for us to invest further in the active lifestyles that make the brand what it is today, and strengthen the connection with our respective communities through the creation of exceptional content and physical brand activation.

  • Animal signs Ben Moore

  • Animal signs Ben Moore

  • “We are thrilled to have Ben on board with Animal. He’s someone who epitomises our brand values perfectly, and the fact that he is a local guy is a great bonus for us, as our Dorset home is a huge part of our heritage.” Laurence Hall, Managing Director at Animal.

    For more information, please contact

    Shop Men's

    Free delivery & returns
    Free standard delivery on orders over £50 & super simple free returns.

    6000 pick-up points nationwide.

    Free delivery to store
    Buy online, delivered free to your local Animal store.

    Order in store
    Easy access to our entire collection.