30 years of Animal
The 30th Anniversary Collection: take a nostalgic trip through the Animal archives
The creation of our special edition 30th Anniversary Capsule Collection was the perfect opportunity to trawl the Animal archives in search of fitting inspiration to mark three decades of the brand.
The Animal story began with a watch strap; the indestructible hook and loop invention that catapulted two surfers into the world of product design way back in 1987. As our designers travelled through the brand’s history, they rediscovered one of the very early Animal watch straps, complete with popping coloured patterns and, in homage to our heritage, this has been the starting point for the new collection. Think retro Animal with a classic surf vibe.
The distinctive Animal claw logo has become something of an icon over the years and for our 30th year, we’ve reissued two of the original designs. Nodding to the early 90’s trend for big back placement graphics, we’ve reinterpreted the Animal claw in bold style across the reverse of the Rubix boyfriend tank and Disco cropped tee for women, whilst for men, the signature logo goes large across the back of the Originals tee and Pappas hoodie. In a total blast from the past, the white version of the tee comes complete with heat sensitive print!
The Utah vest and Warchild t-shirt take another true throwback logo as their mainstay, whilst the long sleeve Bunker tee matches baseball styling with signature branding.
Colours transport us back to the 80s and 90s, as fluro brights are balanced by black-on-white tones. For women, sherbet shades of summer pink and green illuminate the Boombox hoodie and Disco cropped tee, whilst classic surf style graphics glow against the snow-washed black of the Neon Night full zip hooded sweat and Palm Beach t-shirt.
Boardshort design is a cornerstone in the life of the Animal brand, so to commemorate our 30th year we of course needed a special edition! Featuring a fully reversible construction, understated one-side and 80s psychedelic on the other, the Origins come with snap fastening, reflective branding and a low friction microsuede finish. For women, we’ve created the Cassette bikini, again nodding to that early Animal watch strap, in a classic triangle bikini style.
Returning to where the adventure began all those years ago, an exclusive 30th Anniversary Watch and hook and loop strap has been released to mark our important milestone. If you fancy getting your hands on one of these pieces of Animal history, enter our #animalthrowbacks competition on Instagram.