Camouflage and art have always run close—in WW1 and WW2 it was artists who worked to create patterns and techniques to keep troops and equipment hidden. It therefore seems natural that camo would cross over into mainstream culture and fashion.
Animal’s British Camo print brings a fresh take to the customary army style. Designed in-house using traditional handcut stencils, it draws on Animal’s British heritage, taking an outline of our home isles to form the background pattern. Camo this season is about keeping it understated, nodding to the symbolic roots but with a more subtle twist. For AW16 we’ve updated the print with overlaid contour lines to give a toned-back feel.
A tight capsule edit, the British Camo series sees street take on the great outdoors. The Hide jacket keeps things low profile, matching the camo print with black colour blocking. Weather resistant and insulated this is a piece to transition from muddy trails to winter in the city.
For a low-key nod to the latest trend, choose the Hex tee with its camo print central panel set against grey marl to the sleeves. Alternatively, the Throwback backpack is a neat way to introduce the look with its large internal compartment and padded laptop sleeve to protect essential tech.
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