British Camo

21 Oct

Camouflage and art have always run close—in WW1 and WW2 it was artists who worked to create patterns and techniques to keep troops and equipment hidden. It therefore seems natural that camo would cross over into mainstream culture and fashion.

Animal’s British Camo print brings a fresh take to the customary army style. Designed in-house using traditional handcut stencils, it draws on Animal’s British heritage, taking an outline of our home isles to form the background pattern. Camo this season is about keeping it understated, nodding to the symbolic roots but with a more subtle twist. For AW16 we’ve updated the print with overlaid contour lines to give a toned-back feel.

British Camo - Blake Samson in the Hide jacket | Animal


Hide jacket: £110; Bear knitted beanie: £18; Booth hoody: £28 £40

A tight capsule edit, the British Camo series sees street take on the great outdoors. The Hide jacket keeps things low profile, matching the camo print with black colour blocking. Weather resistant and insulated this is a piece to transition from muddy trails to winter in the city.

For a low-key nod to the latest trend, choose the Hex tee with its camo print central panel set against grey marl to the sleeves. Alternatively, the Throwback backpack is a neat way to introduce the look with its large internal compartment and padded laptop sleeve to protect essential tech.

British Camo - Throwback backpack | Animal

British Camo - Blake Samson in the Hex long sleeve t-shirt | Animal

Throwback backpack: £16 £32; Hex l/s tee: £17.50 £25; Reave fisherman beanie: £18

Shop British Camo

British Camo - Hex long sleeve t-shirt | Animal

Regular fit long sleeve t-shirt
Raglan styling
£17.50 £25.00

British Camo - Throwback backpack | Animal

21ltr Backpack
Fits A4 & laptop friendly
£16.00 £32.00

British Camo - Hide winter jacket | Animal

Shower resistant jacket
Detachable hood

Shop Men's

Free delivery & returns
Free standard delivery on orders over £40 & super simple free returns.

6000 pick-up points nationwide.

Free delivery to store
Buy online, delivered free to your local Animal store.

Order in store
Easy access to our entire collection.